Logo

Guidelines

Monogram - our primary Logo

Primary Logo

The BCG letterform, referred to as "the monogram". This is the default logo for all standard use.

Secondary logo: The BCG monogram combined with "Boston Consulting Group" in lock-up format, known as "the lock-up". Use only in specific context - check our guidelines

Placement & Format: Place the logo in the top-left of all assets unless format restrictions apply. Publication covers are an exception and may include the logo in the bottom-right. Always surround the logo with dedicated clear space

Logo

Clear space preserves the logo’s visibility and distinction

Minimum clear space = ½ the height of the “B” (baseline to cap height)
Avoid reducing the clear space to fit a layout
Use additional space wherever possible to enhance clarity and presence

Logo Partnership and Subbrand Lock-ups

When presenting BCG alongside a partner or sub-brand logo in a horizontal layout, always:

Apply clear space guidance to both logos
Use the (|) divider between logos
Ensure spacing on either side of the divider equals the defined clear space
Use divider height ≈ ½ clear space; minimum stroke width: 1px
Align the partner logo height with the BCG logo

Logo Pairing

Logo Green Use on light backgrounds and photography with predominantly light tones

Ivory Use on dark backgrounds and photography with predominantly dark tones

This applies across all BCG palettes, photography, and imagery. The examples below show approved combinations and common errors to avoid

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