BCG Brand Colors

Core Palette

BCG’s Core Palette reflects our established green heritage. It features four colors: Ivory, Midnight Green, Pulse Green, and Fresh Green. Consistent use of these colors builds brand cohesion and drives recognition.

Fresh Green brings bold vibrancy to any application - use it strategically to create energy and focal points, keeping in mind that it performs best when not used in isolation on white backgrounds.

Dynamic Palette

The Dynamic Palette is a complementary spectrum of colors used in secondary and tertiary applications to add depth, contrast, and visual variety. It's a supporting asset with specific use castes, split into two groupings:

Secondary: Neutral, Nyanza Green, Mint Green Tertiary: Sandy Yellow, Saffron, Tangerine, Aquamarine, Moonstone, and Violet Blue

Note: Tertiary colors should never dominate a composition. If a tertiary color is the most visually prominent element, reconsider the color balance